Helping a Global Investment Firm Advance their Brand

When embarking on Harris Williams’s rebrand, we felt it was important to maintain its existing brand equity while ushering it into a new era. The new Harris Williams logo is strong and classic, just like their persona, and shows a coming together of entities as one. While the logomark may have changed, we maintained their existing color palette as their iconic maroon separates them from the sea of blue and green within their industry.

Art Direction
Creative Strategy